ONE Championship CEO and chairman Chatri Sityodtong.
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sia’s largest global sports media property ONE Championship reached another milestone in 2021 by topping the ranks out of over 5,000 sports properties for organic video views on Facebook.
ONE chairman and CEO Chatri Sityodtong announced the charts shortly after Meta, formerly known as Facebook, released the report, while also paying respect to ONE’s fanbase across the globe as he highlighted ONE’s clear mission of unleashing real-life superheroes, celebrating the values of martial arts as well as igniting dreams.
“It is an honor to be recognized as the number one sports property in the world in Facebook organic video views in 2021. Once again, we could not have achieved this feat without the greatest fans in the world and our superstar team at ONE Championship. While this data represents a great milestone, we are poised to reach even greater heights in 2022,” said Chatri Sityodtong in a statement.
In recent years, ONE has expanded greatly on its social media platforms and communities, especially with over 32 million fans on Facebook and over 6 million on Instagram.
With the goals of building a global audience and creating exciting fan experiences, ONE has also created a reliable revenue stream through social media. The sports media property, born at the epicenter of the digital age in Asia, has built a global community and turned its fanbase into consumers over the past 10 years.
“In the beginning, we knew we had to build our community where fans were already consuming content – on social media. We doubled down on our Facebook strategy and it worked,“ says Sityodtong as quoted from an interview with Facebook.
Chart of organic video views on Facebook throughout 2021. (source: Facebook/.)
By achieving the top position over other sports media properties such as WWE, International Cricket Council, NBA, and even UFC, the team has also created partnerships with Facebook to support its Branded Contents and merchandise sales through the platform’s commerce tools.
According to the data provided by Meta and CrowdTangle, ONE garnered over 64.4 million total interactions, with an average of 10.79 social media posts in a day throughout 2021. Thus, it creates an entire range of experience for the audience, which has become one of the largest supporting factors for ONE’s live events and offerings.
“ONE Championship has proudly invested in next-gen content experiences for our fans. With Facebook as our partner, we’ve achieved explosive growth and built a loyal, worldwide fanbase,” Sityodtong continues.
Although mainly delivering and catering to its fans through the vast growth of communities, ONE has also established a new ecosystem for the brand’s commercial partners – with various challenges which rose during the pandemic – to provide them with a mean to stay relevant.
“We’re grateful to Facebook and the partnership we’ve established. The platform has helped us scale to a global position and connect with Martial Arts fans all over the world,” Sityodtong says.
Following the milestone, there are lots of things to come in 2022 for ONE.
On Saturday, March 26, The Home of Martial Arts is slated to hold ONE X, the biggest event in its history, with superstar headliners such as ONE Women’s Atomweight World Champion “The Unstoppable” Angela Lee who will defend her throne against ONE Women’s Atomweight World Grand Prix winner Stamp Fairtex, as well as a special rule super-fight between MMA GOAT Demetrious “Mighty Mouse” Johnson and Muay Thai phenom Rodtang “The Iron Man” Jitmuangnon.
This article is a collaboration with ONE Championship
